Hi, I'm Alex
I make complex products simple

I create research-led, data-informed products that are clear, useful, and human

E-Wallet Platform Redesign

Reimagining a legacy payment platform for a new generation of digital financial services.

A collaborative goal-setting system that gives children more ownership.

A playful financial experience that helps children learn how money works.

Easy P2P transactions for people without crypto wallets.

A rental platform designed around the needs of expats.

A shared product language for SaaS and mobile learning products.

A mobile experience for creating and ordering custom juice mixes.

An atmospheric booking experience for mystery tours.

A more approachable onboarding experience for first-time crypto users.

A flexible interface and visual system for an AI wedding product.